Social CRM: pleonasm or tautology?
Every now and then
wikipedia fails me, and this is such a moment.
In ancient Greek pleon comes from
pleioon, meaning
more: you are actually saying more than need be, overstating it. Dark night, green grass, bright light, etcetera. That's what a pleonasm is and does: adding redundancy, exageration
In ancient Greek
to autos logos means
the same word: you are using words that mean the same. I'm ticked off and angry, happy and delighted, dazed and confused. That's what a tautology does: it repeats the same word, synonyms
Enters Social CRM