Thursday 6 December 2012

54% of blog posts contain pure facts

A post by Dion Hinchcliffe on "social business maturity" made me laugh and cry at the same time. It's one of those misleading semi-analytical semi-research posts that will be joyfully accepted by most people as solid truth.
However, it ain't. If it's anything solid, it's solid suggestimation. Why?

The post smacks the reader in the face with impressive percentages that most, if not all, are in the 50's, 70's or even 80's, seemingly showing that vast majorities of companies are "socially mature".
I'm not even going to dig around in the studies / research cited in every statement (truly chapeau for Dion for not only citing them, but also providing a link by the way - even if I got a 404 on 1 out of 9), I'm just going to show how the attempt to state

Social media is now being used in en masse for marketing, sales, operations, customer care, supply chain, and amongst our workforces

is doomed to fail as the post combines two opposites: on the one hand perfect percentages are presented, on the other hand those are related to vague absolute truths, such as "using social technology for marketing and related functions" and "use social media to engage with customers". Any percentage of nothing is nothing

Tuesday 4 December 2012

On the insignificance of (Re)tweets to a post

In a discussion about blindly ReTweeting yesterday, I remembered that I once did a short analysis on auto-tweets.
An auto-tweet is a schedule you set up against an RSS-feed or any other trigger, which tweets the URL with a title, some of the post itself, a fixed word or hashtag, etc. Some "thought-leaders" use it to ditch all attribution and pretend the tweet originated from themselves. Usually, their Twitter bio then also says "I tweet interesting links" - well, now you know how they do it and how original and carefully curated these are...

I wondered about the current state of affairs - and did a deep analysis this time, the results of which are depicted above

Monday 3 December 2012

Why TwentyFeet is Total Twash

Yet another Twitter analytic tool has made it into the spotlights: Twentyfeet
Like most if not all other tools that try to measure Twitter stats (Klout, Tweetlevel), it horribly fails. Apparently it's too much work or money to actually measure all tweets, and do they take a sample and extrapolate - or rather, sugguestimate - the rest

That, or they really just can't count