Generations, Social and Enterprise: adopt vs adapt

[Never mind the Dutch text please, it's the only picture I could find apt enough]

Today I read the words adopt, social and enterprise and tweeted:

You can't adopt Social to the Enterprise, you have to adapt the Enterprise to Social

That led to a small storm of ReTweets by various other people; apparently I wasn't the only one thinking this

sCRM, the M:M Customer Crush?

In my last post I dove into Social CRM tools and what they do, or enable companies to do. It didn't strike me until later that there actually is a real danger in executing Social CRM: it destroys relationships we currently are used to - in our company.

Social (hiccup) CRM tools

In the past few days there has been quite some fuss about Social CRM, to which my post did contribute a bit I guess. As always, tweets were exchanged as a result and there was some destruction but also a lot of construction

First, some disclosure: as an Enterprise Integration Architect and a linguist I believe in natural diversity and detest the idea of one-size-fits-all. The only one-size-fits-all is real, physical death - and even that gets dealt in tailormade portions.