Tuesday, 31 July 2012

Google you are so sad, you drive me mad



Google has tried a new trick to lure in people to their destined-to-die Social Network, aka Google+

Update August 3 7:32 GMT+2:
This works on Internet Explorer 8. I haven't been able to reproduce this on other browsers and versions

Why the harsh words? Because I'm appalled by the method they choose. If you're not getting enough attention for your product or service, you should try to make it more attractive (financially, operationally, which ever way) - not invent cunning ways to whip people towards or into it

What has Google tried now? They limit your Google Search results to 20, unless you sign up for Google+.
Let me repeat that: Google limits your Google Search results (to 20), unless you sign up for Google+

Twitter is NOT where the party is at




You couldn't possible have missed the messy story around NBC and Twitter, resulting in suspension of Guy Adams' Twitter account. Guy's latest reaction on that is here, and contains the concise version.

Update July 31st 21:15 GMT+2: Guy Adam's account has been unsuspended:

Oh. My Twitter account appears to have been un-suspended. Did I miss much while I was away?
— Guy Adams (@guyadams) July 31, 2012

I do have to say that "which is widely listed online" is an exaggeration for sure, as it's only to be found on one site

I remember that it was also in a comment to a 2008 post on that same site, but can't possibly find that anymore now the web has been littered with Gary Zenkel's email address. In an action that started 10 hours ago, people have been tweeting and blogging the email address and since then it's been mentioned over a thousand times on Twitter, and if you Google for it you'll currently get close to ten thousand results

Monday, 30 July 2012

Microsoft, the bleedin' advertisers



This week Microsoft produced their annual report for 2012. It's been commented on by many and the main theme seems to be that they've reported their first quarterly loss since ages (or ever).
Well, yes. And so what?

The Online Services Division, a eufemism for "we wanna go where Google went" has been a bleeder for years. Its mission:
Online Services Division (“OSD”) develops and markets information and content designed to help people simplify tasks and make more informed decisions online, and that help advertisers connect with audiences. OSD offerings include Bing, MSN, adCenter, and advertiser tools. Bing and MSN generate revenue through the sale of search and display advertising, accounting for nearly all of OSD’s annual revenue
The graph above reflects revenue (straight line) and operating income (dotted line) from 2007 till 2012. Where the other divisions flourish, it's clear that OSD doesn't.
However, OSD has changed quite a lot over the years. Here are the figures for the historic OSD up from 1999 till now: