The emperor is dressed in fluffy Clouds

After reading too many tweets, tweetups, events, papers and products about Cloud Integration, I decided to rant blog on this phenomenon. In my very first post on this blog, How Cloud computing will drive Enterprise Integration, I talked about a similar thing, and fortunately that was May 2009 but now applications are appearing and it's time to put an end to it, especially after I released my Perfect Integration eBook last week

Here's what I said back then:

So, I think it's good news. The real EDI experts are somewhat left alone in solving this riddle, unlike SOA where people claimed to have 20 years experience in something that was invented only months before

From product to service: stealing first base?

The other day I read a post about how someone in a poor country is making a living by taking his washing machine across town (rather: slum) and selling it "by the wash", thus turning a product into a service. The rationale in this specific case is cheap washing machines from abroad pushing existing ones down the sales ladder

While I admire the entrepreneurial spirit here, I wonder whether this actually does good or bad. Yes it's a smart move to create a new market when your current one is under pressure, but what if your neighbour does the same with one of them new cheapo laundromats? Even worse, what if one of them cheap labour fellas comes overhere and starts competing with you?

Perfect Integration - the eBook

Perfect Integration

by Martijn Linssen

What started with Perfect Integration 1 - Architectural Approach and ended with Perfect Integration 13 - the do's has become a lot of words, more than 10,000 actually