On the 24th of May 2011, Mez Merrett sent out a brilliant tweet:
If you prefer TWITTER over FB then please retweet, i'm trying to show @Jessmayporter how far one tweet can actually go, Thanks for helping
Mez has a hot avatar and bio, so does Jessika. The tweet is hot too: it's got the right words (please, trying, actually, Thanks, helping), the right emphasis (TWITTER, FB), and it's perfectly retweetable: 138 characters so the only quick way to RT it is Twitter old-style (or is that new-style now?): literally repeat as-is